AI Insights · Timothy · January 2021
Q4 2020 Europe iOS Performance of Top Drawing & Coloring Apps
An analysis of the top 5 drawing and coloring apps reveals their download, revenue, and user trends on the iOS platform in Europe for Q4 2020. Insights provided by Sensor Tower showcase the apps' quarter-end performances.
As the year 2020 drew to a close, the drawing and coloring app category on the iOS platform saw varied performances across its top applications in Europe. Sensor Tower provides a detailed look into how these apps fared in the fourth quarter.
X-Flow's Happy Color® Art Coloring Book saw a steady increase in downloads, peaking at nearly 97K in the final week of December. The app's weekly active users also showed growth, reaching over 1M by the year's end. Revenue trends for Happy Color® Art Coloring Book rose significantly in the last two weeks of December, with the app earning over $4K in the final week.
Pixel Art － Color by Number by Easybrain experienced a surge in downloads during October, hitting over 62K, before stabilizing around the 40K to 70K range. Revenue for Pixel Art remained consistent, with a notable increase to over $24K in the last week of 2020. Weekly active users reached their peak in late October at over 580K but ended the quarter slightly lower at around 570K.
Crazy Labs' Phone Case DIY, despite being a new release in mid-December, quickly gained traction with downloads soaring to over 340K in the following weeks. The app's weekly active users mirrored this rapid ascent, ending the year at over 564K.
Color by Number：Coloring Games from Wildlife Inc showed a consistent upward trend in revenue, reaching its highest at nearly $36K by the last week of December. Downloads for the app spiked in the third week of December with over 77K new users, and active weekly users increased to approximately 344K by the end of the quarter.
Lastly, Silhouette Art by Lion Studios had a humble beginning in terms of revenue, but it saw a gradual increase, ending the year with over $250 in revenue. Downloads for Silhouette Art saw a significant jump in early December, reaching nearly 100K, and weekly active users also climbed, reaching over 117K by the end of the month.
The data from Sensor Tower provides valuable insights into the performance trends of these leading drawing and coloring apps on the iOS platform in Europe for Q4 2020. For more detailed analytics and data, Sensor Tower's platform offers an in-depth view of the app market.
